We partner directly with franchisors and tap into designated marketing funds or CoOp programs (national or regional) to support local franchisee growth. Franchisors maintain full control over messaging, creative assets, and brand guidelines so every post reflects the brand’s standards. Our system ensures that both the cost of rewards and the benefit of the marketing are accurately attributed. If a loyalty member posts about one location but drives a visit to another, we track and account for that activity so the right location — and the right P&L — gets credit. This creates transparency, fairness, and alignment between corporate and franchise partners.

We ask customers to provide their social handle upon signup for the social program. We integrate with your existing loyalty program and POS data to identify members who are active, engaged, and local to each location. From there, we invite qualified social users to participate in social activations that align with your brand goals and creative direction.

It’s simple — they share a post or story about their real experience with your brand on social media while using supported brand assets.

Once their post is verified and approved, they receive a reward such as a free menu item, points, or exclusive perks.

Traditional influencer marketing is a powerful way to reach broad audiences, build brand awareness, and tell larger brand stories through established creators.

The Hyperlocal approach complements that by focusing on real customers who already love your brand, creating authentic, local content that feels personal and community-driven.

It’s designed to be highly scalable across locations, while ensuring every post aligns with franchisor-approved brand standards.

We focus on what actually matters — purchases. Our system tracks redemptions and store visits from people reached by the posts, then compares those results directly against platform spend.

This lets you see true purchasing conversions, not just vanity metrics.

Executive teams we’ve spoken with consistently tell us conversion data is what drives real decision-making and long-term marketing value.

We integrate directly with your POS and loyalty platforms to capture when rewards are redeemed and link those redemptions back to the original customer-generated post that influenced the visit. This closed-loop data connection allows us to show exactly which posts drove purchases — and calculate ROI.

We can run activations across hundreds or thousands of stores at once, while keeping results trackable at the local, regional, and brand-wide level. Each location gets authentic, locally relevant content without having to manage it themselves — while franchisors keep oversight of brand standards.

Franchisors have full control over what is said and how brand assets are used to maintain brand image at all times. We use moderation tools to flag any unsafe or inappropriate material for immediate review. If flagged, we request the user remove it right away and enforce a zero-tolerance policy for unsafe brand posting. All customer-generated content is also reviewed before rewards are issued to ensure it complies with approved brand guidelines, tone, and visual standards.

We typically charge a flat rate per post or a percentage of the reward value exchanged. This ensures you only pay for actual, trackable customer engagement that delivers measurable results for your brand.